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Why Choose WOW?

Bowl of peppers with some paprika powder next to it Bowl of peppers with some pepper next to it

The WOW Advantages

Starting a franchise can be a big decision. For this reason, it's important to choose a successful brand.  The WOW Amercian Eats franchise model offers many advantages for franchisees looking for an exciting and rewarding lifestyle.  

WOW American Eats store rendering of dining area

Innovative Franchise Model

WOW American Eats continues to evolve with the changing tastes of American culture.

  • Franchising since 2002
  • More than 50 units in 25 states
  • Recent rebrand and complete restaurant re-model
  • Focus on delicious, quality, "cravor-ful" food and service
  • World-class purchasing, distribution, and training systems
Buffalo chicken wings dressed with blue cheese shown on silver serving tray

Award Winning Menu

A modern take on classic American dishes and flavors from around the country - all in a fun, fast-casual setting.

  • An award-winning menu, with input from chefs including 2009 James Beard Award Winner and Season Two Iron Chef Winner Jose Garces.
  • Delicious, quality, “cravor-ful” food and service that goes above-and-beyond in a fast casual dining experience.
  • Over 20 proprietary sauces + spice rubs made from scratch and inspired by flavors found throughout the world
  • An array of selections for all guests and day parts, as well as low-calorie, healthy, and grab-and-go selections.


Employees training on the new ipourit self-serve beer stations at WOW American Eats

Outstanding Service

Our goal is to provide guests with faster, consistent service, while maintaining the high quality of cuisine WOW fans have come to expect.

  • Excellent customer service in a casual, fun dining environment.
  • An iPourIt self-serve beer station allowing guests to try new local and national craft beers without waiting in line or waiting for a server to reorder.
  • Guests will now order at the register, instead of through a waiter or waitress at the table.
New WOW American Eats store rendering showing tables and chairs in the dining area

The Right Footprint

WOW is the right footprint to adapt to a variety of space requirements. 

  • QSR model ranging from 500sf – 2,200sf.
  • Fast Casual ranging from 2,200sf - 3,400sf with seating for 120 in the dining area and an additional 20 seats at the full service bar.
New WOW American Eats location in Covington, LA.

A Strong Investment

The success and aggressive growth of WOW American Eats can be attributed to forward-thinking business practices.

  • Our WOW corporate team works with you to ensure your new franchise is meeting goals consistently over time.
  • We invest lots of time in the science of menu management, limited time offerings, and industry trends to help keep your store performing.
Paul, Steven, and Scott Ballard pictured together at a WOW Cafe event

Company Leadership

WOW franchisees benefit from a strong corporate leadership team.  This support system is in place to help support you in your venture. 

  • Seasoned corporate leadership team
  • Experienced operations team to guide you and your team as you get started
  • Innovative marketing and promotion team


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WOW FranchiseOpportunities Available

Call (985) 792-7999 or Get Started Online!

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