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Investment

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Initial Investment Requirements

WOW American Eats requires a minimum of $100K in liquid capital and a net worth minimum of $300K for a single unit. Credit worthiness, favorable debt to income ratio, and secondary sources of income are also considered when determining eligibility.

Type of Expenditure Low High
Initial Franchise Fee $15,000 $35,000
Real Estate Lease Deposit $6,000 $18,000
Fixtures & Equipment $45,000 $220,000
Opening Advertising $5,000 $5,000
Training Expenses - Travel & Lodging $3,500 $8,500
Insurance $2,400 $5,000
Furniture $6,000 $25,000
Various Deposits, Licenses & Permits $1,000 $3,500
Opening Inventory $10,000 $20,000
Exterior Signage $6,000 $18,000
Leasehold Improvement $60,000 $350,000
Small Wares $6,000 $18,000
Legal & Organizational Fees $4,500 $7,000
Construction Drawings $1,500 $35,000
Additional Funds $27,500 $27,500
Total $199,400 $795,500

Franchisee Characteristics

Our team is looking for franchisees who are passionate about the fast casual restaurant industry.

We love that our franchisees are:

  • Aligned with our core WOW values
  • Motivated to be successful
  • Committed to being actively involved
  • Knowledgeable about or experienced with franchising
  • Able to work within the framework of a proven system

If you believe in the WOW brand and want to help us share our tradition with other local communities, we have the resources to help you become a successful franchisee.

 

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WOW FranchiseOpportunities Available

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